Health Sector Public Relations Consultants

Health is under extreme pressure. Over the past decade, aging populations, pandemics of infectious and lifestyle-related diseases, and advances in medical technology have created a massive unmet demand for health and healthcare. And now the worst economic climate in decades is exacerbating this crisis.

Concurrently, there has been an increase in interactions among disparate publics. Fueled by digital technology, people are now empowered to freely and fluidly discuss business and societal issues that previously were not part of popular culture and conversation. Together, these forces have created a new, complex operating climate for organizations involved in health, one that is constantly being shaped by the public’s engagement in it. Because health is pivotal to personal and societal well-being, everyone is not only a health stakeholder but also has multiple stakes in health (e.g., as consumer, patient, citizen, professional, advocate, caregiver) and is a member of multiple health publics.