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Finding a Reputable Jewelry Vendor Online: What You Should Look For

12/10/2013 1:47:07 PM | by Carly Chodosh


It seems like these days, everyone lives online. From shopping to dating to even college classes, the Internet has changed the way that we live and interact with others on a regular basis. But along with all of the benefits the Internet brings along come a lot of risks, including the fear of fraudulent websites and the risk of identity theft. When you’re shopping online for expensive items such as jewelry, there are things that you should keep in mind to avoid all risks and to ensure that you are happy with the quality of the products.


1. Is the website secure? When you’re paying for big-ticket items like jewelry with a credit card online, you want to make sure your credit card information is safe. Sites that are secure will guarantee that your information isn’t lost in the web. Just looking for a secure badge on the site isn’t always enough either – make sure they offer secure shipping by necessitating a signature upon delivery, and give you the tracking number to keep abreast of your package’s location.


2. Be sure to read the company policies, especially about guaranteeing your purchase and returns. Is there a warranty on your purchase? If the company you’re shopping from doesn’t guarantee your purchase or any returns, or only offers a portion of the purchase price if you are unhappy with the product, be wary. You’re spending a lot of money without seeing an item in person, so you want to be sure your needs will be met if you are unhappy with the result. A good retailer will not only guarantee your purchase, but they should offer to re-design at no additional cost if you aren’t satisfied with the results.


3. Do research! Many jewelry companies will offer reviews and testimonials on their homepage, but remember – they hand pick each one! It’s always good to get a second opinion from bloggers, magazines, and other websites, but if all you have to work from are the reviews on the page, it’s not necessarily a deal breaker. As long as there are more than a dozen reviews, you can be confident that this company does a lot of business and has enough happy customers to fill a webpage.


4. Ask questions: a reputable jewelry retailer will want you to have a personal experience, even if you are shopping online. If you love a certain necklace clasp but want to see if you can buy it in rose gold, ask the retailer if they can customize the piece for you. Even if they can’t, they should still get back to you within a reasonable amount of time. It’s even better if the site you are looking for has a “live chat” options which will allow you in getting answers to your questions in real time. If you don’t receive an email within a few days, skip retailers and look for another one.


5. Ask for references: along with asking about customization, ask for a few people you can contact that did business previously with the retailer, especially if they’re designing a piece from scratch. It’s beneficial to speak to someone who can answer your questions without feeling like they have an ulterior motive about how much you should expect to spend, how long it will take to receive your item, and what it was like to work with a particular company.


The online world is vast and can be daunting to navigate, but by keeping these tips in mind, you’ll find yourself happy with your jewelry shopping experience as well as your new bling. And once you find a retailer that you love, make them love you more by sharing your experience and encouraging others to shop from the same store.

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