Overview Information

Toys LiFung (S) Pte Ltd

Add:4 Tampines Central 5 #03-17A Tampines Mall S(529510)

Tel:+65 67870662

Fax:+65

Website:www.toysrus.com.sg

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Company Profile

Company Structure
In 2002 Li & Fung Retailing* became a licensee of Toys"R"Us and acquired 100% ownership of Toys LiFung (Asia) Ltd, for the business in Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, The Philippines and Macau with provisions for entry into new geographic markets including other South East Asian countries.

Positioning Statement & Belief
Toys"R"Us is positioned as "the Worldwide authority on kids, families and fun". It is the largest child-related product specialty chain store in the world. Toys"R"Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.

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