Company Profile

Mothers En Vogue® (MEV) - a specialist in breastfeeding fashion - was founded in 2003 out of a conviction that today's modern mothers deserve clothing which combines the multi-features of:

- comfort & fashion
- health & esthetics
- natural & eco-friendly fabrication
- ingenious construction and
- quality sewing.

Mothers En Vogue combines high-quality natural fabrics, innovative yet discreet nursing design and flattering fit to create apparel that not only looks beautiful but feels good too. MEV’s positioning - nurture, naturally - is reflected in its use of natural and environmentally friendly yarns in the manufacture of its garments.

These special qualities have led Mothers En Vogue to be a leader in the nursing fashion field and popular in many countries worldwide. Founder, Sharon Ho-Norton - a mother with an intimate understanding of breastfeeding who is inspired by her personal motherhood journeys and those of other mothers - believes that breastfeeding, besides being beneficial for the child, should also be a positive and empowering journey for every new mom. With the aid of aptly constructed nursing garments that allow for discreet yet convenient nursing access, a nursing mother can breastfeed on-the-go and gain confidence from the breastfeeding experience. A Mothers En Vogue mother is one who desires to give her best to baby, while being earth conscious, fashion savvy and keeping up with her usual lifestyle and myriad of commitments.

The Mothers En Vogue range comprises a comprehensive line of nursing wear, as well as a line of comfortable and versatile maternity wear that can be worn from pregnancy to nursing (aptly named X.tended™ ). MEV’s nursing access systems are designed to cater to the varying needs and requirements of nursing mothers - from a new mom without prior breastfeeding experience, to the savvy mom who has breastfed her several babies, including the mom who is tandem nursing or even nursing during pregnancy. MEV’s lines span the full spectrum of any occasion from everyday to evening wear and from summer to fall seasonal wear.

Beyond just nursing and maternity wear, Mothers En Vogue also desires to strengthen a mother’s self-image as a woman in blossom, a doting and dutiful mom, and a friend of the Earth.