Haagen-Dazs Main Office

36 Prinsep St #04-01 Prinsep Hse S(188648)

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HAAGEN-DAZS -Ice-cream, Frozen Desserts

Company Profile

Ever since Reuben Mattus founded the company in 1961 and produced his first pint of ice cream, Häagen-Dazs has been synonymous with the highest quality...Mr. Mattus' personal standard for the product was unwavering. Nothing but the very best would do.

By challenging the conventional wisdom of the time — that some consumers were more interested in saving money than in savouring great taste — Mr. Mattus proved beyond doubt that his brand of super-high quality ice cream could not only survive the market place but actually thrive.

While Reuben Mattus was securing a place for himself as the greatest visionary in the history of ice cream, he was also creating the core philosophy that continues to guide all of our product quality and product development efforts today: The Häagen-Dazs passion for perfection.

Press Release

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